Audience Watch For Television Programming and Advertising Professionals
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Trends Glossary
· Program Trends
    · Defection
    · Experience
    · Program Loyalty
    · Retention
Glossary
· Audience Data
· Audience Distribution
· Audience Flow
· Audience Sample
    · Sample Analysis
    · Sample Details
    · Drill down
    · Unified Sample
· Audience Tracking
· Co-viewing
· Demographic Group
· Exposure Group
· Impressions
· Influence Index
· Optimization
    · Integrated
    · Transparent
    · Spot Optimization
    · Steps
· Program Environment
· Program Trends
    · Defection
    · Experience
    · Program Loyalty
    · Retention
· Quad Analysis
· Reach
    · Effective Reach
    · Incremental Reach
    · Network Reach
    · Incremental Net Reach
· Recall
· Recency Theory
· Response Index
· Roadblock
· Valuation
    · Audience Valuation
    · Efficiency Plot
    · Exposure Valuation
    · Audience Efficiency
· Viewing Quintile
 
Program Experience

The term program experience is a type of loyalty that refers to the portion of an audience that was exposed to prior episodes or prior quarter hours of a program.

Week to Week Analysis

Weekly Drama Experience Over 4 weeks
Weekly Drama Experience Over 4 weeks

In the chart above, for example, we analyze adults 18-49 over four episodes of a weekly drama.

  • 35% of the viewers on week 2 saw some portion of the program on week 1.
  • 65% of the viewers on week 2 saw no portion of the program on week 1.
  • 15% of the viewers on week 3 some portion of the program on both week 1 and week 2.
  • 53% saw none of it on week 1 or week 2

The red title for the week 2 episode indicates a repeat.

Quarter Hour to Quarter Hour Analysis

Movie Experience During One Evening
Movie Experience During One Evening

This chart shows the program experience by quarter hour for adults 18-49 for a popular movie.

  • 82% of the people who watched the second quarter hour also saw the first quarter hour.
  • 18% of the people who watched the third quarter hour did not see the previous two quarter hours.
  • 34% of the people who watched the last quarter hour also watched the previous seven quarter hours. In other words, 62% of the people who watched the last quarter hour missed some portion of the movie.


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