Audience Watch For Television Programming and Advertising Professionals
Home Glossary Send email to us About Audience Watch

Glossary
· Audience Data
· Audience Distribution
· Audience Flow
· Audience Sample
    · Sample Analysis
    · Sample Details
    · Drill down
    · Unified Sample
· Audience Tracking
· Co-viewing
· Demographic Group
· Exposure Group
· Impressions
· Influence Index
· Optimization
    · Integrated
    · Transparent
    · Spot Optimization
    · Steps
· Program Environment
· Program Trends
    · Defection
    · Experience
    · Program Loyalty
    · Retention
· Quad Analysis
· Reach
    · Effective Reach
    · Incremental Reach
    · Network Reach
    · Incremental Net Reach
· Recall
· Recency Theory
· Response Index
· Roadblock
· Valuation
    · Audience Valuation
    · Efficiency Plot
    · Exposure Valuation
    · Audience Efficiency
· Viewing Quintile
 
Impressions
An impression occurs when one person is exposed on one advertising message.

In the Audience Watch System, a distinction is made between sample impressions and population impressions.

  • Sample Impressions The number of times that members of a sample have been exposed to an ad in an advertising campaign. One member of the sample could have multiple impressions. Typically measured in hundreds or thousands.
  • Population Impressions The estimated number of times that members of the demographic group have been exposed to an ad in an advertising campaign. Measured in millions.

In a portion of the schedule from the Audience Watch System , based on a simulated database , we can see that 31 members of the sample saw Movie #2 at 7:00 PM during the first period, and 19 saw the same program during the next period.

Schedule Impressions
Schedule Impressions

See reach , and effective reach .



Home   Glossary   Email   About