Advertising optimization systems can be designed on one of two ways:
- Transparent The process and logic of optimization is made visible to the media planner. The planner can select the factors which guide the process, and can influence the optimization process using judgment and experience.
- Black Box The optimization process is not visible to the media planner. The planner has no opportunity to guide the process using judgment or experience.
The optimization functions included in the Audience Watch System are transparent.