Audience Watch For Television Programming and Advertising Professionals
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Contents
· Introduction
· Software Products
· Company Objectives
· Database
· Suggestions
· Training Tips and Tutorial
 
About Audience Watch
Audience Watch is a television analysis and software company based in Provo, Utah. We help professionals in the television broadcasting, cable, and advertising industry to make better decisions by developing the industry's most powerful software tools, which include:
  • Power Based on a very large warehouse that maintains respondent level, summary (ratings/share), audience response, and financial data.
  • Speed Database engine that is designed and tuned for audience analysis.
  • Simplicity Intuitive interface with graphical analysis.
  • Scientific Basis Advertising response theory, audience recall modeling, audience valuation weighting, etc.

The pages presented here rely heavily on the graphical and analytical tools available in the Audience Watch System .



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